Intrigued Experience – A Floral Conference

I had the pleasure of attending The Intrigued Experience conference on February 26-28th at The Inn at the Chesapeake Bay Beach Club, this was my second time attending the conference and I had a BLAST!!! To give you some background knowledge, this is a “3-day floral conference infused with floral design, styling and business education, guided by the leaders of the wedding industry.” The conference provides classroom learning and endless inspiration. Each attendee has an opportunity to work on in depth hands on design as guided by floral industry leaders. There are surprise elements at every corner and decadent decor using floral designs created by the attendees and instructors.

Day 1

At registration, all attendees were greeted with a warm, friendly smile and a bag loaded with swags.

Intrigued Experience Swag

After checking in, we proceeded to the Opening Reception where attendees were met with decadent appetizers & passed h’orderves in a relaxed atmosphere that allowed us to mix and mingle with each other. The food was really good especially the meatballs! (yum)

Upon walking into the main conference room to begin the session, we were greeted with this statement piece created by Beth O’Reilly, the gorgeous flowers were provided by Mayesh Wholesale .

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Day 2

 We started the day with delicious breakfast and tons of coffee.

Mandy Majerik, of Hothouse Design Studio opened the session with a presentation of various floral bouquets. She incorporated beach elements to two of the bouquets. The third bouquet had carnations elegantly surrounded by scabiosa, lavender, and privet berries. The final bouquet was a round bouquet but she added flowing ivy for a cascading effect and narrated how this bouquet could serve a dual purpose, for the walk down the aisle and then later draped on the sweetheart table. Genius!IntriguedExperience (17 of 149)1 2 3

Next up was Sue from Fresh Designs Florist. I met Sue at last year’s conference as an attendee and was smitten by her shoes (being the shoe lover that I am :-). I was really looking forward to hearing her speak, and boy was she entertaining! She spoke about industry trends and style changes, she gave us three focus points to grow our businesses and thrive in the industry, which she made us write on eyeglasses she provided to each attendee by the way. Talk about style!

  • Focus on your craft
  • Focus on your client
  • Focus on the cutting edge



Anahit of Viva La Flora gave a presentation of her style using wiring technique to create exquisite bridal bouquets and corsages

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We then broke into our groups for hands-on workshops. Mandy Majerik taught Euro Bouquets. Below is a photo of the bouquet I made.

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Cristina Barragan of Posh Peony taught the Lush and Tall Centerpieces


Carmel Doyle of Mt. Lebanon Floral taught Floral Costuming



Valley & Co with Liz Fogarty, taught us how to capture our brand with our phones, using a well styled photo and great lighting. The photo below are snaps from my iPhone.

13 12 11Calligraphy by La Happy Design & Calligraphy. Rentals by White Glove Rentals. Cake by Catherine George Cakes

Lunch was a stunner. Check out this tablescape and room designed by Claire Duran Weddings & Events. Linens provided by BBJ Linens and glassware provided by White Glove Rental

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Dinner was presented with decadent decor using the tall centerpieces we created during the Posh Peony’s session.



Day 3

To wrap up the last day of the conference, Katie of Ponderosa & Thyme gave us an inspiring and heart moving demo. She made us dance, laugh, and cry. She poured her heart out in such a way that I still can’t put into words. We held and hugged each other, spoke positive words of affirmation, and formed a bond that was is needed for many of us.

Workshops were as follows:

Tropical Design by Beth O’Reilly


Arch/Focal Pieces by Nicole Land of Soil & Stem


Francois Weeks taught woodland design using botanical plants and flowers, which were then used to style the lunch tables.

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And finished up the day learning Katie’s technique on making a free form foraged bridal bouquet. Below is the bouquet I created during this session.

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We capped off the night with dinner by the fireplace seated on lounge furnitures provided by White Glove Rental. The menu included burger sliders, potato and quesadilla bar, and ice cream! My stomach was full!

Overall, this was an amazing conference and I truly enjoyed myself. I left inspired, reconnected with old friends, made new friends, and left with loads of knowledge that I’m so eager to implement into my business. If you’re a floral designer looking for an educational forum to learn and connect with other designers, THIS is definitely the conference for you. Registration for the July workshop is now open and tickets are bound to sell out fast!


Thank you to Sarah and the Intrigue team for putting together a well planned and organized conference. Your love for other floral designers truly shows as you continue to pour into us, while building a thriving floral industry that is inclusive and not competition driven.


Vendors who provided services include…

Planning & Design: Claire Duran Weddings & Events
Workshop: The Intrigued Experience, hosted by Intrigue Designs
Photography: Manda Weaver Photography , Tracey Hart Photography
MUA: Make Up by Kevan
Models: Elena Bach, Lindsey K. Weller
Hair: Shear Society Studio
Gown: Enaura Bridal
Rentals: White Glove Rentals

Linens: BBJ Linens
Venue: The Chesapeake Bay Beach Club


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